UFC Names Bet365 Official Betting Partner in the US and Canada

Bet365 has become an official partner with the UFC and signed a multi-year deal. The deal means the mixed martial arts promotion will have Bet365 as its partner in the US and Canada. The brand will be integrated into broadcasts as well as across the company’s digital platforms.

While watching live fights, viewers will have access to fight odds, betting lines, and other betting tools. Bet365 will have special offers, competitive odds, and promotions for viewers of UFC tournaments. Bet365 will join the UFC promotion for the fight between Max Holloway and Charles Oliveira at UFC 326, on March 7th in Las Vegas.

Bet365 Brings New Betting Features to UFC Fans

Bet365 will bring immersive betting experiences to fans through various broadcasts. The partnership will feature sportsbook integrations through UFC broadcasts, fighter odds, intro odds, on-screen betting tickets, and same game parlay features offering fans real-time insights and dynamic wagering.

The UFC has over 330 million followers across its social media platforms and has over 700 million fans globally. The UFC is a giant in sports. The company offers a year-round calendar of events, which includes 43 live events every year.

Why is This a Strong Partnership?

With the UFC’s fight-by-fight format, Bet365 fits perfectly into their ecosystem with in-play wagering and live odds engagement. MMA is one of the best sports there is. This partnership gives Bet365 a powerful platform to connect with highly engaged bet fans.

Bet365 brings innovation, scale, and credibility to the sports betting space. This new partnership shares common commitments between the UFC and Bet365. This includes responsible gambling and the best possible fan experience.