bet365 Expands Horse Racing Offering in France With ZEturf

bet365 has expanded its horse racing offering in France through a new partnership with horse racing specialist ZEturf.

The agreement will give bet365 customers access to pari-mutuel horse racing betting markets designed for the French market. The new offering will be available through the operator’s desktop website and mobile app.

ZEturf provides online pari-mutuel betting on domestic and international races, alongside daily racing programmes, results and expert tips. Its services will be integrated into bet365’s technology platform.

Alex Sefton, Global Chief Marketing Officer at bet365, commented:

The French market is a global benchmark, driven by iconic competitions and a highly discerning community of enthusiasts.

The expansion follows bet365’s entry into France under an Autorite Nationale des Jeux (ANJ) licence in May 2026. The operator launched its sportsbook in the country with features including Bet Builder, Cash Out, Bet Tracker and Sub On Play On.

The French horse racing launch is another step in bet365’s international expansion after the operator also recently launched in Washington, DC.