NFL Adds theScore Bet as Official Betting and Casino Partner in Canada

Gary Palmer
09.10.2026
94
theScore Bet Secures NFL Sportsbook and iCasino Partnership in Canada

PENN Entertainment has signed a new partnership with the NFL in Canada, giving theScore Bet official sportsbook and online casino partner status.

The agreement covers PENN’s Canadian iGaming portfolio, including theScore Bet, theScore Casino and Hollywood Casino.

Under the deal, theScore Bet can use NFL league and team intellectual property and trademarks in approved marketing campaigns. The partnership also provides access to NFL marketing, advertising, hospitality and fan engagement assets.

The companies can run shared campaigns across NFL and theScore digital channels. theScore Bet will also be able to develop campaigns and fan experiences around major NFL events, including the Super Bowl and NFL Draft.

Gavin Kemp, NFL Canada GM, stated:

This partnership reflects our shared commitment to innovation and delivering exciting new ways for Canadians to engage with the NFL.

theScore Bet becomes the NFL’s fourth official betting partner in Canada, joining BetMGM, DraftKings and FanDuel.

The agreement follows theScore Bet’s expansion into Alberta, where PENN launched theScore Bet, theScore Casino and Hollywood Casino on July 13, 2026. The brands also operate in Ontario.

Author Gary Palmer

Gary Palmer, betting expert at Betting18, focuses on reviewing online betting platforms and helping users compare them more clearly. Gary analyzes sportsbook licenses, betting markets, bonus terms, payment methods, mobile experience, and overall platform usability. He shares practical betting guides, follows the latest trends in the online gambling industry, and helps readers understand what to check before choosing where to place bets.