US Senators Push New Bill Against Sports Betting Ads Aimed at Kids

A new bill in the US could bring stricter rules for sports betting ads shown to minors online. Senators Katie Britt and Richard Blumenthal introduced the Gaming Advertisement to Minors Enforcement Act, also known as the GAME Act.

The bill would make it illegal for large social media platforms and popular websites to run sports betting ads aimed at minors.

Companies that break the rules could face fines of up to $100,000 for each violation. The law would apply to digital platforms with more than 100 million monthly users that make money from advertising.

Lawmakers behind the bill say gambling ads are becoming too common for teenagers and children online. Senator Britt said sports betting is now easier for minors to access through smartphones and social media apps.

Blumenthal added that betting companies are heavily promoting gambling to younger audiences. He warned that many teenagers are already risking real money on sports betting through their phones.

The GAME Act is part of a broader push in the US to tighten gambling regulations. Several other bills also aim to limit prediction markets connected to sports and politics.

Supporters believe the new rules could help reduce underage gambling and lower the risk of addiction among young users.